Comprehensive Branding: Logos, Print, Digital, and Packaging — 2024

"Skull & Sword": Victorian Pirate Show

Tasked with designing a Victorian traveling attraction, I chose to create Skull & Sword, a fictional pirate duel show. This semester-long project covered the full scope of brand identity design: from logo, posters, and signage to merchandise, packaging, and a complete branding guide.

Brand Identity Book

The Skull & Sword Branding Guide represents the culmination of a semester-long exploration into Victorian design principles, typography, and branding.

Interactive edition — flip throughOpen ↗
Brand Book| Dimensions: 11” x 8.5” | Medium: Print Design | Date – December 2024

Merchandise

Dimensions: N/A | Medium: Digital Design | Date: September 2024
Dimensions: N/A | Medium: Digital Design | Date: September 2024
Dimensions: N/A | Medium: Digital Design | Date: September 2024
Dimensions: N/A | Medium: Digital Design | Date: September 2024

Advertisements

Designs for a Poster, Mailer (Brochure), Postcard, and 5 Digital advertisements of various sizes

Poster | Dimensions: 11” x 24” | Medium: Print Design | Date: September 2024
Mailer | Dimensions: 8.5” x 4.6” | Medium: Print Design | Date: September 2024
Mailer | Dimensions: 8.5” x 4.6” | Medium: Print Design | Date: September 2024
Postcard | Dimensions: 4.25” x 6” | Medium: Print Design | Date: September 2024
Dimensions: 728 X 90 px leaderboard banner, 160 X 600 px wide skyscraper, 250 X 250 px square, 320 X 50 mobile leaderboard, 1080 x 1080 px Instagram
Project image
Project image
Project image
Project image

Signage

Main Entrance Sign | Dimensions: 24” x 12.81” | Medium: Print Design | Date: October 2024
Wayfinding| Dimensions: 6ʼ9” x 2ʼ5” & 6ʼ9” x 3ʼ0” | Medium: Print Design | Date: October 2024
Wayfinding| Dimensions: 6ʼ9” x 2ʼ5” & 6ʼ9” x 3ʼ0” | Medium: Print Design | Date: October 2024
Merchandise| Dimensions: 6' x 6' | Medium: Print Design | Date: October 2024
Merchandise| Dimensions: 6' x 6' | Medium: Print Design | Date: October 2024
Merchandise| Dimensions: 6' x 6' | Medium: Print Design | Date: October 2024

Packaging

Keep Out| Dimensions: 10” x 10" | Medium: Print Design | Date: October 2024
Packaging Design | Dimensions: 4” x 5” x 2” | Medium: Digital Packaging Design | Date: October 2024